Declarations
Pick one in each. These four drive everything.01 · Altitude
How high does it fly?
The company itself, or a specific product or service. Pick the category, then choose or add the specific one below.
02 · Stage
Where in the journey?
Awareness leans all benefit. Conversion lets the specs earn their place. Customer relationship management targets existing customers.
03 · Audience
Who is it for?
The same strength sells differently to each buyer. Pick All for a general message with no single-audience angle, or choose/add a segment.
04 · Source
What is it built from?
The register is always used and always governs. On top of it you can attach any number of extra sources, in any combination. They are supplementary evidence; the register stays law for figures and scientific claims.
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Register (facts, benefits, messaging): always used. It governs every campaign and cannot be turned off. Anything you add below is extra evidence on top.
Add a source (optional, repeatable)
Copywriting framework
The engine will choose the best-fit copywriting framework for your declarations and explain why, after it reads your source. This shapes copy structure only, never the facts, visuals, or governance.
Run an A/B test
Off by default: A/B generates two full campaigns and roughly doubles the cost, so turn it on only when you want it. When on, the kit suggests one contrasting framework as the B variant, generates both, and keeps everything but the framework identical across them.
Event mode
Frames the campaign around one event, compressing the funnel into the weeks around a date. Online is a webinar or virtual session (drive sign-ups, run the day, then follow up on the replay). Offline is a conference or tradeshow (pre-show meeting-booking, at-show booth and badge capture, post-show follow-up). Pick Online or Offline and a box appears for the event details; anything you leave blank becomes a clearly marked placeholder to confirm.
Pick one option in Altitude and Stage to continue (Audience is required at Consideration and Conversion).
Your campaigns
Every campaign you generate lands here. Filter by type; click a card to open it.◇
No campaigns yet. Make your declarations and generate, and each one appears here as a card.